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We help brands find their singular purpose and establish a clear path to growth in a fast-changing, complex world.

Led by Amy Rogoff Dunn, we bring together the right set of experts across research, brand strategy, innovation, and design to solve brand challenges.

Amy has been a strategist for over 20 years, first learning the fundamentals at McKinsey & Company before working as a marketing strategist at Ogilvy, and later honing her skills as a brand strategist at Redscout. Most recently, Amy was a partner at insights agency Kelton where she started and led a brand strategy team for the past 3 years, before venturing out on her own.